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MEBLEX ADL
01Overview
MEBLEX ADL is a custom furniture business. The project focuses on refreshing its established visual identity and translating it into a more contemporary and credible digital experience.
- Role
- Product & Brand Designer
- Year
- 2026
- Industry
- Custom Furniture
- Scope
- Brand refresh · UX/UI · Website · Digital experience
Custom FurnitureCase study in progressMEBLEX ADL
02Challenge
The challenge is to modernize the brand without losing recognition while making a broad custom-furniture offer easier to understand and explore.
03Approach
The existing ADL identity remains recognizable, while typography, colour and digital presentation are refined into a more coherent system. The website structures services, proof and contact around real customer questions.
04Key focus
- Modernizing the identity without losing recognition.
- Making a broad custom-furniture offer easier to understand and explore.
- Structuring services, proof and contact around real customer questions.
05Outcome
A refreshed digital foundation designed to better connect the company's established identity with its current offer and customer journey.