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SENPLUS
01Overview
SENPLUS is an e-commerce project built around the relationship between sleep, comfort and everyday wellbeing. The project combines a restrained identity with a commerce experience designed to feel calm, clear and trustworthy.
- Role
- Product & Brand Designer
- Year
- 2026
- Industry
- Sleep & Home
- Scope
- Brand identity · E-commerce · UX/UI · Digital system
Sleep & HomeCase study in progressSENPLUS
02Challenge
The brand needs to feel distinctive and premium while supporting a broad and scalable product catalogue without becoming visually noisy or overly promotional.
03Approach
A quiet typographic identity, controlled visual language and product-first information hierarchy create a balance between brand atmosphere and e-commerce clarity.
04Key focus
- A distinctive, premium brand without promotional noise.
- A product-first hierarchy for a broad, scalable catalogue.
- Balancing brand atmosphere with e-commerce clarity.
05Outcome
A visual and digital foundation for a scalable sleep-focused e-commerce experience.